Privacy Policy

Growth by Virtue | Virtue

Last updated: 14 October 2026


1. Who we are

Virtue is a UK-based sales growth consultancy operated by Pete Copping, a sole trader trading as Virtue (Growth by Virtue).


Pete Copping is the data controller responsible for personal information collected through this website.

Website: www.growthbyvirtue.co.uk


2. Information we collect

When you use our website, contact us or book an appointment, we may collect:

  • Your name, business name, email address and telephone number.
  • Information you provide about your business, commercial challenges and requirements.
  • Appointment details and communications relating to our services.
  • Information you choose to provide through forms or document attachments.
  • Technical information collected through our website, such as browser information, cookies and usage data.

3. How we use your information

We use personal information to:

  • Respond to enquiries and requests for information.
  • Arrange, manage and conduct introductory calls and consultancy appointments.
  • Prepare proposals and deliver agreed consultancy services.
  • Maintain appropriate business and financial records.
  • Maintain website functionality, security and performance.
  • Send relevant marketing communications where permitted by law.

We do not use an enquiry or booking alone as permission to add someone to an unsolicited marketing mailing list.

4. Our lawful basis

Depending on the activity, we process personal information under one or more of the following UK GDPR lawful bases:

Contract: Where processing is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.

Legitimate interests: To respond to business enquiries, manage customer relationships and protect and improve our services, where those interests are not overridden by your rights.

Legal obligation: To comply with applicable accounting, tax and other legal requirements.

Consent: Where we rely on your agreement for particular optional activities, such as certain marketing communications or non-essential website cookies.

5. Third-party services

We use external technology providers to operate our business. These may include:

  • 123 Reg for website hosting and online appointments.
  • Titan Email for professional email communication.
  • Microsoft Teams for online meetings.
  • Google reCAPTCHA for website form protection.
  • Other service providers specifically identified when relevant to a service you request.

These providers may process information in accordance with their respective contractual arrangements and privacy policies.

Where personal information is transferred outside the UK, any applicable international transfer requirements must be met.

6. How long we retain information

We keep personal information only for as long as necessary for its intended purpose and applicable legal obligations.

Proposed retention approach — to be confirmed:

  • General enquiries that do not result in a client relationship: normally up to 12 months after the last meaningful communication.
  • Client and consultancy records: for the period needed to provide services, handle disputes and meet applicable legal obligations.
  • Financial and accounting records: in accordance with HMRC record-keeping requirements.
  • Marketing information: until consent is withdrawn or another applicable basis for use no longer exists, subject to necessary suppression records.

7. Cookies and website tracking

Our website may use cookies and similar technologies to support website functionality, security, appointment booking and performance monitoring.

Where consent is required for optional cookies or tracking technologies, visitors will be given an appropriate choice through the website's cookie settings.

We will review the cookies and technologies active on our website and provide further information where necessary.

8. Your data protection rights

Depending on the circumstances, you may have the right to:

  • Access personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion or restriction of processing.
  • Object to certain uses of your information.
  • Request transfer of eligible information.
  • Withdraw consent where processing relies on consent.

To exercise your rights, contact petec@growthbyvirtue.co.uk.

You can also raise a concern with the Information Commissioner's Office at www.ico.org.uk.

9. Changes to this notice

We may update this Privacy Policy when our services, technology or legal obligations change.

The latest version will be available on our website, with its revision date shown above.

10. Contact

For questions about this Privacy Policy or how we handle personal information:

Pete Copping

Founding Director - Virtue

petec@growthbyvirtue.co.uk